We have an exciting announcement: We are getting our website redone! It’s really an exciting adventure to get your website redone and when we started down this journey we felt a bit overwhelmed. Have you ever thought about getting your website or other big ticket item done, but didn’t know where to start? We felt that way at first too. We will be doing a series of posts about our experience. So hopefully it can help you as you are on your way to do something important for your business.
Step 1: Identify the Need
The first step to any big change or big purchase is to identify the need that you have. Generally this isn’t very hard to do and it is something that has been on your mind for awhile. Now you need to go about hiring someone to help you with your need. Where to start? Here a few things to think about as you choose your specialist.
Price Isn’t Everything
It’s good to have a budget in mind, but price isn’t everything. A website is an investment in your future and you probably won’t be updating it for a good 5 years or so. Websites can be VERY expensive so it might be something you plan for a while. Other services might also be very expensive but many times they are a big investment for the business so make sure to weigh all factors.
We had a budget in mind with ours but in the end we did go a little bit more than we planned because we felt a connection with the company we chose. A website is very personal and you want the designer to understand who you are and what your business stands for.
Connection With the Designer or Specialist
A good way to go about shopping for a new website is looking around in your field for websites you really like. Then finding out who designed them. It’s nice when a designer is familiar with your particular field.
We chose our company because they have designed other Xero based accounting firms’ websites and they really know the Xero world. In fact they are located right by Xero headquarters in New Zealand. That’s another thing to think about: consider going outside of your own geographic area. In our case, we learned about some great designers outside of the US.
It’s important to have a connection with your designer and for them to understand you as well as your business. Your business is an extension of you, and you want your internet audience to hear your voice when they see your website. A good designer will ask you lots of questions and also push you outside your comfort zone. They also will hold your hand while doing it.
We are still in the beginning stages of our website but we should have it up and running very soon. Stay tuned for more updates and posts on our website journey and what we have learned. We hope this will come in handy to you when you go down a similar journey yourself.